Privacy Policy

Privacy Policy

for OUGO

1. Introduction

At Ougo, we treat your data with the same respect we treat our own. We understand that as a business owner, you need to know exactly how your information is being handled.

This policy outlines how Ougo (“we”, “us”, or “our”) collects, uses, and protects any personal information that you provide to us when you use this website or enquire about our services. We are committed to ensuring that your privacy is protected and that we are fully compliant with the UK Data Protection Act 2018 and the UK GDPR.

2. Who We Are

For the purposes of data protection laws, the data controller is Ougo. Registered Address: Bridge House, 509 Aldridge Rd, Great Barr, Birmingham B44 8NA. Email: marketing@ougo.co.uk

3. Information We Collect

We collect information to help us deliver better marketing results and to communicate with you effectively. This includes:

  • Information you give us: When you fill out a form for a “Free Audit,” “Contact Us,” or request a proposal, we collect your name, email address, phone number, and business details.
  • Technical Data: We automatically collect data about your equipment, browsing actions, and patterns (such as your IP address, browser type, and operating system) to ensure our website is functioning correctly.
  • Usage Data: Information about how you use our website, pages visited, and time spent on the site.

4. How We Use Your Data

We do not sell your data. We use your information strictly for the following commercial purposes:

  • To provide our services: Delivering the marketing audit, proposal, or strategy you requested.
  • Communication: To contact you regarding your enquiry or ongoing projects.
  • Internal record keeping: To manage our client relationships effectively.
  • Improvement: To analyse user behaviour on our site so we can improve our own UX and marketing offerings.
  • Marketing (with consent): If you have opted in, we may periodically send promotional emails about new services, special offers, or industry insights that we think will help your business grow. You can unsubscribe at any time.

5. Cookies & Tracking

We use cookies to make our website work better for you.

  • Essential Cookies: Required for the website to function (e.g., secure log-ins).
  • Analytics Cookies (Google Analytics): These help us understand how many people visit our site and which pages are most popular. This data is anonymised.
  • Marketing Pixels: We may use pixels (such as the Meta Pixel or LinkedIn Insight Tag) to measure the effectiveness of our advertising campaigns and to serve you relevant ads on other platforms.

You can choose to accept or decline cookies through your browser settings.

6. Third-Party Links

Our website may contain links to other websites of interest (e.g., our partners or portfolio sites). Once you have used these links to leave our site, we do not have control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites.

7. Your Rights

Under UK data protection law, you have specific rights regarding your personal data:

  • Right to Access: You can request a copy of the data we hold about you.
  • Right to Rectification: You can ask us to correct any data that is inaccurate.
  • Right to Erasure: You can ask us to delete your data (“the right to be forgotten”), provided we do not need to keep it for legal or accounting reasons.
  • Right to Object: You can object to us processing your data for direct marketing purposes.

8. Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

9. Contact Us

If you have any questions about this policy or holding your data, please contact us: Email: marketing@ougo.co.uk Address: Bridge House, 509 Aldridge Rd, Great Barr, Birmingham B44 8NA